Logo and identity fo internet shop

Development of identity, logo and website for the online store of household goods 43.in.ua.
I analyzed the competitors and the market, the values the company wants to convey, and created a logo that reflects the company's activities well. The color scheme was chosen based on psychology. Yellow evokes joy, and this is the emotion the company wants to convey.
The company's website has been completely redesigned and adapted for convenient customer use. New icons for product categories were drawn and banners for the sets available in the store were made.
I placed the logo on the signboards of the online store's points of delivery so that the company was clearly visible from all directions. I also designed business cards with the store's contact information. And boxes for delivery.
For the operators, I made a separate uniform in the form of branded T-shirts and a cup for drinking coffee during breaks.